Since 1928, Motorola has been connecting the world with intuitive mobile products and services that make everyday life easier, more uplifting, and more enjoyable for all. Motorola UK has been working side-by-side with Consilio to efficiently manage retail display promotion activity across a variety of platforms – but they were looking for something different.
The challenge: an intuitive central portal
Motorola UK tasked us with activating a multi-promotion management strategy for different handsets simultaneously, to create stable and effective retail promotion management software. The aim is to allow access for all customers from participating retailers to claim promotions through a centralised portal.
The solution: future proofing promotional activities
The Motorola account and development team, in partnership with Consilio, introduced a new multi-promotion management platform. This enables a wide variety of promotions to run simultaneously with an automated process, significantly reducing manual management.
This end-to-end solution streamlines retail promotion management and supervision. The Consilio platform empowers the account team to design and build promotional sites with customised artwork without requiring developer expertise. This results in shorter lead times and a more efficient, streamlined process for creating and launching promotions.
This new system introduced a dynamic creative approach to Motorola UK’s promotions, enhancing designs and layouts while allowing for continuous development and future-proofing all retail promotional activities.
The results: a partnership success story
The results were loud and clear. The partnership was able perform with the following achievements:
- 3,916 promotional claims have been processed since the launch of Consilio.
- 15 promotions have been successfully activated on the platform.
- The account teams operate with full autonomy, requiring little to no developer support.
- Clients are pleased with the reduced lead times and increased flexibility for new promotions.
