In the modern retail ecosystem, the effective use of shelf space and product placements play an important role in improving the customer experience to generate more sales. Integrating QR codes into your retail display tracking software is not only a cost-effective way to communicate important data between staff and suppliers, but also an essential tool for achieving overall success and increasing business competitiveness.
Why leverage QR codes for planograms to track retail installations?
As a revolutionary tool in the retail industry, QR codes can allow you to store, manage and transmit a vast amount of data, including URLs, audio files, video files, images or documents. With the simple-to-use planogram QR code integration, Consilio’s retail display tracking software tracks scans against specific products to enable the retail marketing team to see which popular products customers are scanning to receive more detailed information. As the QR codes are dynamic, the destination can be updated after the QR code is printed – which is useful if promotions change, or if a special event concludes. This will ultimately send customers to a relevant destination, instead of a dead link.
What are the other main key benefits?
- Effective communication method
- Scan a QR code to instantly share integrated planograms with store staff and suppliers to eliminate the need to print or email important visual layouts.
- Reduction in printing costs
- Avoid frequent planogram re-prints with dynamic QR codes updating content directly, reducing printing costs and ultimately benefiting the environment.
- Simple store assignment
- Assign codes to specific stores to be printed in bulk, sent to store and then assigned to the store by scanning with a logged-in user account that has assign level access.
- Specific auto-generated QR codes
- Integrate seamlessly with your Planogram and Installs to auto generate QR codes for fixtures, stores and installs, which can then be used by field staff in stores to link directly to the content within your retail display tracking tools. A ‘Link’ button is available, allowing the user to request a deep link to any given page they are on, this will create a QR code specifically for the page.
Maximising sales one code at a time
By integrating retail fixture tracking software with QR codes, you can easily maximise sales with improved visual merchandising, better product placement, and easy-to-locate compliance data at your fingertips.
In a nutshell, if the QR code integration is used correctly, planograms have the power to revolutionise your retail tracking to enhance overall customer satisfaction and increase success in the rapidly evolving retail landscape. Get in touch today to find out how Consilio can work for you.
