Capturing accurate information about your store estate, category layouts, and planogram data is essential for delivering successful activations. That’s why retail fixture surveys are a gateway to ensuring brand consistency across your retail installations.
Tailor your retail fixture surveys with Consilio
Surveys are not a one-size-fits-all solution for communicating with your retail estate. They help you gain clearer insights to fixture layout updates in existing stores following changes, or determine the need for entirely new store layout plans. You can design a bespoke survey to get your desired information in a concise and intuitive manner. Our retail fixture surveys and retail display surveys offer a range of features to support your next installations, including:
- Retail display survey data
- Capturing details of your selling space, including category layouts and store conditions
- Retail fixture audits
- Providing complete and transparent views of fixture locations and types
- Retail store and fixture compliance
- Checking consistency across the retail estate
Consilio surveys couldn’t be easier to build, spanning multiple pages by spitting into categories. Each page can be further divided into subcategory groups to ensure relevant questions appear in order. Within each subcategory, the survey questions can then be added. Questions can be marked as required and set to display based on previous responses.
The possible answer types are:
- single line of text
- larger area of text
- number field
- photo upload
- radio buttons – multiple-choice, but only one option can be selected
- check boxes – multiple-choice, allowing multiple selections
- dropdown (single select) – multiple-choice, but only one option can be selected
- dropdown (multi select) – multiple-choice, allowing multiple selections
A survey profile can be exported as a CSV file, modified in Excel, and re-imported with changes. This is particularly useful for large-scale changes or duplicating surveys. ‘Go live’ and ‘end date’ settings can be set to allow designated users access to populate surveys that are live.
Seamlessly integrate fixture compliance surveys into your planogram
As an effective way to instantly communicate with your team to ensure 24/7 compliance and consistency across your retail estate, the Consilio retail field survey software can be placed within your dashboard in the surveys tab or fully integrated into your dynamic planogram component for an intuitive collection of data in one easy-to-locate destination.
Once the retail fixture survey or retail display survey has been built with your bespoke specifications and questions, it can be set to show on specific fixtures, stores or retailers, or simply across all. This can be very useful if a survey is assigned to a specific to a retailer, store or fixture.
Your questions, answered.
At Consilio, our experts are ready to create your bespoke retail field survey to deliver the data that truly matters. Get in touch today to discover the next best steps in retail survey integration.
