The Challenge of New Product Launches
In the competitive retail landscape, product launches require meticulous planning and execution. A central challenge has always been preparing store layouts for new products while maintaining confidentiality until the official launch date, with traditional methods often creating a last-minute rush that can lead to inconsistencies across locations.
Introducing the Consilio product launch content embargo system
The Consilio Planogram system addresses this challenge with a sophisticated embargo content feature designed specifically for retail environments. This innovative approach allows merchandising teams to plan and prepare for product launches well in advance while maintaining the confidentiality of sensitive product information.
How Consilio’s content embargo feature works
Consilio enables SKUs and assets to be added using code words and mocked-up images, while real SKU information, original names and images are safely stored as embargoed content. The embargoed SKU data is then organised by specific event, with preplanned dates and times ready to go live when the embargo is lifted.
Comprehensive access control ensures that only authorized users can view the real content for embargoed SKUs. All other users with access below the designated embargo access level will just see code words, placeholder names, and substitute images – keeping your launch private, controlled, and still accessible to approved users.
The two-phase release process
The Consilio embargo system operates with a two-phase process:
- Automatic Embargo Lift: At a predetermined date and time, genuine content becomes visible to authorized users, replacing placeholder content with no manual intervention.
- Finalisation Step: Following the lifting of the embargo, the finalisation process removes any coded information, transitioning to real product data across every touchpoint.
Key benefits for retail operations
This embargoed approach delivers multiple advantages for retailers:
- Prepare in advance: Store fixture design and layouts can be fully prepared before the embargo is lifted, removing the need for last minute changes.
- Reduce errors: Without last-minute changes, the potential for errors during product launch is significantly decreased.
- Consistent implementation: All of your chosen locations receive the same information at the same time.
- Streamlined reporting: Reporting will show just the code words until the embargo is lifted, giving retailers complete confidentiality throughout the entire process.
- Flexible output options: For users with access privileges, outputs can be configured to display real product content. This allows decision-makers to review actual layouts and maintains confidentiality for other users.
Seamless integration with existing workflows
One of Consilio’s main strengths is that embargoed SKUs can be placed in the same way as regular SKUs. With this, there’s no need for training or workflow adjustments – your team can use the same planogram approach they always have.
Introducing the Consilio product launch content embargo system
By taking advantage of Consilio’s embargo features, retailers can transform the product launch process from the all too familiar last-minute rush into a smooth, controlled, error-free transition that protects sensitive information and ensures operational readiness.
