Managing retail promotions across a large estate can be a complex and time-consuming task, but with the right tools it becomes a streamlined and strategic process that can enhance your promotion planning, tracking and compliance.
Tracking retail fixture display promotions in a planogram
Consilio’s retail promotion planning begins with a seamless integration within your planogram dashboard, allowing you to accurately plan, apply, and monitor promotional campaigns on specific fixtures using unique or generic assets. Multiple variations of each promotion can be configured with flexible go-live and end dates, and updates can be made quickly across the board – saving valuable resource time and effort while minimising the risk of potential errors.
How to execute multiple retail display promotions
The promotion planning planogram software’s timeline view lets users see exactly how each fixture will appear on specific dates, with single or multiple promotions live simultaneously. This visual clarity supports everything from artwork briefing to essential compliance checks. Automated, promotion-specific reports help provide essential information, including display artwork requirements, and quantities needed for print and fulfilment.
These detailed briefs simplify the creation of Pick & Pack reports, ensuring the right materials reach the right stores within the proposed deadline. With just one click, retailers can apply promotional content across all fixture assets, enabling smarter planning, seamless updates, and more impactful in-store campaigns.
Take the guesswork out of retail promotion planning, and view, execute and manage with precision from one powerful platform.
